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We Help Organizations Improve the Systems They Rely On

ThroughPoint Tech helps organizations improve the systems, workflows, and reporting they rely on every day. Founded in 2015, we work with clients nationwide.

Operations First

As businesses grow, disconnected systems, unreliable reporting, and manual workflows often make the operation harder to manage. Our work focuses on improving visibility, streamlining operations, and implementing practical automation and AI where it creates measurable business value.

We begin by understanding how the business works, where processes create extra work, and which improvements will have the greatest operational impact. From there, we design and implement solutions that improve data reliability, strengthen workflows, and support smarter automation.

We work across CRM, ERP, financial, and reporting platforms, including HubSpot, Salesforce, and Microsoft Dynamics, and recommend technology that fits the operation.

Understand the business before recommending solutions

Improve data reliability and workflow connectivity

Apply AI where it creates measurable impact

Senior team members on every engagement

Practical solutions sized to the work

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Tim Shoemaker
Chief Executive Officer

Tim leads business strategy, client engagement, and operational consulting at ThroughPoint.

He has spent decades running companies across technology services, media, and creative production, leading teams across marketing, sales operations, product development, and day-to-day operations. He has run P&Ls, worked closely with finance teams and outside CPAs, and dealt with many of the same operational problems clients bring to ThroughPoint. His experience includes connecting systems that were not sharing data, rebuilding unreliable reporting, and automating work previously handled by hand.

He works closely with clients to keep engagements tied to business priorities and to systems people will actually use.

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Justin Fennell
Chief Technology Officer

Justin leads technical architecture and delivery across CRM systems, enterprise integrations, automation, custom development, reporting infrastructure, and AI implementation.

His experience spans platforms including Salesforce, Microsoft Dynamics, and HubSpot, along with custom API development, middleware platforms, operational data systems, and AI applications.

Justin builds systems that are technically sound, operationally effective, and designed around how businesses actually work. He focuses on technology that improves efficiency, reliability, and decision-making across the business.

Senior Expertise on Every Engagement

Direct Involvement Throughout
Senior team members stay involved from scoping through delivery, keeping operational priorities, technical execution, and business objectives aligned.
Specialized Expertise
When the work requires additional expertise, we bring in experienced specialists in development, systems integration, reporting, data engineering, and platform administration. We lead and coordinate the engagement from start to finish.
Based in Atlanta
We are headquartered in the Atlanta metro area and work with clients nationwide.
How We Work With Clients and Partners
We work directly with clients and alongside consulting, advisory, and systems integration firms when additional systems or technical support is needed.

Ready to Talk?

Whether the priority is improving systems, reducing manual work, implementing AI, or increasing operational visibility, the first step is understanding how the business operates today and where better systems can create measurable impact.

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